Nintendo is just too cool to compete with the likes of Microsoft and Sony. Ever since the launch of the Wii, Nintendo has been heading down a very different path than the competition, and from a business perspective, it has worked out quite well for them. As such, Nintendo president Satoru Iwata has made it clear this is the direction that the company plans to continue to go for the foreseeable future.
Speaking with Gamasutra, Iwata reflected back on the skeptics who believed the Wii wouldn't succeed, saying: "Even when we were going to launch the Wii system, there were a lot of voice saying 'Nintendo should stop making hardware'." He then went on to add that "the reasoning behind that was Nintendo would not have any chance against Microsoft and Sony. The fact of the matter was: I did not think Nintendo should compete against these companies with the same message and same entertainment options for people."
Despite the fact that nearly every Wii on planet Earth is currently collecting dust due to a lack of new software, it has become the most successful console of this generation, outpacing both the PlayStation 3 and Xbox 360 by a fair margin. Apparently Iwata believes the company can do it again, with yet another underpowered console when compared to what Sony and Microsoft are undoubtedly cooking up for next-gen.
"We have not changed our strategy," Iwata explained. "In other words, we just do not care what kind of 'more beef' console Microsoft and Sony might produce in 2013. Our focus is on how we can make our new console different than [others]." Hey, it's worked for them in the past. Why not try catching lightning in a bottle twice? Am I right?
Probably not.
[Via]
