This is quite possibly the strongest possible method of marketing a racing game I've ever seen. As someone who isn't exactly "a huge racing game fan," I'm much more interested the action of racing.
I'm also a big fan of taking little cars, like Hot Wheels or Micro Machines, and racing them at impossible speeds off of my table, or desk, or into the wall. While Ken Block doesn't crash into anything, the video here is shot in a way that recreates the childish fantasy of breakneck speed.
Still, it'd be cool to see some shit crash and blow up too.
DiRT 3 is out now.
