While publisher Take Two will be present at E3, two of its major developers, Rockstar Games and 2K Games will not. As a result, there will be no Grand Theft Auto V, The Bureau: XCOM Declassified, or WWE 2K14 at the event.
Karl Slatoff, president of Take Two, said the following during the company's call reporting its fiscal year results:
I'd now like to take a moment to discuss the upcoming E3 show in Los Angeles. This year, our labels will not have a booth on the show floor.
Both Rockstar Games and 2K have instead decided to focus their marketing and PR efforts on a series of events throughout the spring and summer. Our team, however, will be present at the show, and we look forward to seeing many of you there.
So our philosophy on the show is that we like the show, we participate in a meaningful way in the show. It's a great place for the industry to get together, and we're highly supportive of it. This year it just didn't make sense for us in the same – at the same level.
If the game was releasing in 2014, I might understand their reasoning a little, but to not show GTAV for a September 17th release? I'm going to assume this means they will host more private press events instead.
[Via]