400,000 Players Left The Old Republic In The Last 3 Months

By Daniel Bischoff

In an earnings call today, Electronic Arts revealed that arguably their biggest software launch in 2011, Star Wars: The Old Republic, has dropped 400,000 subscribers in the past 3 months.

The Old Republic launched on a subscription plan last year, simliar to that of World of Warcraft. While many MMOs have launched in the free-to-play market, Bioware and EA have stuck Blizzard's incredibly profitable model. EA confirmed to reporters today that the loss of players is a direct result of free-trial subscriptions ending, mean those users weren't converted into subscribers.

What do you think EA and Bioware need to do to win users over and convert new subscribers?

[Source]

Daniel Bischoff
Daniel Bischoff

Welcome to GameRevolution! If you've got any questions, comments, or concerns, I'll be sure to help you out if you send me a PM.

I attended San Jose State University and graduated in 2010 with a Bachelor's in English and a Minor in Journalism. I've been playing games my whole life and will continue to do so as long as they stay entertaining! Some of my favorite games include Team Fortress 2, Battlefield 3, Star Fox 64, Batman: Arkham City, Eternal Darkness: Sanity's Requiem, Counter-Strike: Source, Super Mario Bros. 3, Kirby's Dream Land, and the list goes on.

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**My game collection below isn't complete, but I'll try to keep working on it.**

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