Sony to Focus on Younger Audience with PS3

By Anthony Severino

The Nintendo Wii has been successful by aiming at a younger demographic and at families. Kinect is also boding well by doing the same. Now, Sony wants a piece of the pie.

SCEE's new CEO Jim Ryan told IndustryGamers of the strategy:

I think you’ll see us taking the console more…

Anthony Severino
Anthony Severino

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