EA’s Failure to Hook Players is the Real Reason Battlefront 2’s Loot Boxes Failed

By Paul Tamburro

Loot boxes are, obviously, intended to make publishers / developers more money. They’re not intended to “provide players with a sense of pride and accomplishment,” as a particularly strategic comment from EA DICE on the Star Wars Battlefront 2 subreddit put it. They’re intended to make you spend more money on a game than you initially planned to, by way of mixing…

Paul Tamburro
Paul Tamburro

Paul Tamburro is the Director of Content at Evolve Media.

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