Call of Duty: WWII Pushes Microtransactions to the Front of its Advertising

By Paul Tamburro

Activision has pushed Call of Duty: WWII‘s microtransactions to the forefront of its advertising on PC, with the game’s banner ad on Steam focusing upon “Call of Duty Points” rather than the game itself.

Call of Duty Points will be used to purchase in-game content in Call of Duty: WWII, with the currency obtained using real-world money. While microtransactions are an inevitability in modern…

Paul Tamburro
Paul Tamburro

Paul Tamburro is the Director of Content at Evolve Media.

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