Ubisoft Execs Defend NFTs

Ubisoft thinks its NFTs flopped because gamers are too dumb to understand them

By Jason Faulkner

Ubisoft was the first AAA company to dip its toe into NFTs with its Quartz marketplace and Digits currency. Predictably, fans met the first run of NFTs, a selection of three items in Ghost Recon Breakpoint, with contempt. Not to be deterred, Ubisoft execs spoke in a recent interview of how gamers just don’t grasp the concept of NFTs and don’t…

Jason Faulkner
Jason Faulkner

Jason Faulkner is Evolve Media's Evergreen SEO Manager. On a typical day, you can find him working desperately trying to get late-1990s/early-2000s PC games working at 4K and 16:9 ratio without crashing.

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