Apex Legends Surprise Release

Apex Legends surprise release was a calculated PR move by EA

By James Wood

It might be unusual to announce and then release a game within the same few days, but that was part of the plan for EA. The lead producer on Apex Legends Drew McCoy acknowledged that the decision to announce and release the game over two days was a calculated necessity for the brand. The candid quotes were offered up in an attempt to explain why Respawn Entertainment chose…

James Wood
James Wood

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