The Xbox One won't ever take majority market share in the console market, but that doesn't mean that the brand can't live on.
Speaking to The Verge, Xbox Head Phil Spencer shared that a successor to the Xbox One is very likely in the cards. He said:

The Xbox One won't ever take majority market share in the console market, but that doesn't mean that the brand can't live on.
Speaking to The Verge, Xbox Head Phil Spencer shared that a successor to the Xbox One is very likely in the cards. He said: