TikTok is always increasing in popularity, which means that social media fans and influencers can get a lot of exposure on the platform. Users can signal-boost their reach even further if they know what time to publish content, though. These are the best times to post on TikTok during working weekdays and at the weekend in 2021.
When is the best time to post on TikTok? (2021)
Some creators put a lot of effort into making quality video content for TikTok, which could go to waste with the wrong post timing. As such, saving drafts and posting them later (when the time is just right) comes highly recommended.
Monday
The best time to post TikToks on a Monday is 6 am to 11 am and 4 pm to 11 pm, Eastern Standard Time (EST).
These times fit around conventional working hours, though slightly overlap. People are more prone to distraction at the start of the working week and check social media more frequently during the workday on Mondays.
Tuesday
Posts published to TikTok on Tuesdays should target 6 am to 10 am and 7 pm to 11 pm, EST.
The Eastern Time Zone has a larger population than any other in the United States. As a result, targeting EST exposes posts to the greatest possible audience.
Wednesday
The best time to publish a TikTok on Wednesday is 6 am to 11 am and 5 pm to 11 pm, EST.
Some people call Wednesday the “Hump Day” for its placement in the middle of the working week. Many are less productive on Wednesdays, extending the ideal window in which to post on TikTok.
Thursday
Posting to TikTok should be done from 6 am to 10 am and 7 pm to 11 pm, EST on Thursdays.
Following “Hump Day” and safe in the knowledge that the end of the working week is visible, most people knuckle down on Thursdays. This keeps them off TikTok and slightly narrows the optimal time to post.
Friday
Posting to TikTok on Friday should be done from 6 am to 11 am and 4 pm to 12 am, EST for the best results.
People are more prone to using TikTok during conventional working hours on a Friday. Many take the opportunity to see what their friends have planned for the weekend, plus share their own plans. It’s also safe to post until midnight, as lots of people will still be awake with no work or school in the morning.
Saturday
8 am to 12 am (midnight), EST is the best time to post TikToks on Saturday.
Considering that most people are off and don’t have work the following day, Saturday is prime real estate for posting successful TikToks that get lots of interactions. Just don’t post too early in the morning, as many like to enjoy a well-earned rest.
Sunday
The best time to publish TikTok posts on a Sunday is 8 am to 11 pm, EST.
Similar to Saturday, Sunday is a great time to post TikTok content. Don’t post too early, though, as people can enjoy a lie-in at the weekend. Additionally, avoid posting too late at night — most are back to school and work on Monday morning.
The above guidelines for when is best to post on TikTok in 2021 are somewhat flexible, thanks to the world being in a unique place this year. During the pandemic and lockdown, lots of people will spend time furloughed, working from home, and out of education. Due to this fact, there will be larger TikTok audiences at a wider range of times around the world.
While knowing the top time to publish TikToks helps, there are also other ways for users to gain more interactions. Hitting the ideal TikTok ratio will cause the app to share a user’s posts with more people, for example. With a bit (okay, a lot) of luck, maybe it’ll be possible to dethrone the video with the most shares on TikTok.
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